Better World

Own Your World

We’ve launched our Own Your World campaign to engage the nation around the power of investing

Today we’ve launched ‘Own Your World’, our campaign that aims to revolutionise investing and encourage us all to invest together to make a positive impact. 

We’re responding to your changing needs

We need to do more to make our money work harder, but many of us are reluctant to invest or don’t do enough to secure our financial future.                                      

Our ‘Own your World’ campaign is designed to make investing for everyone, dispelling myths that investing is only for the wealthy. We want to show the impact that good investing can have, both on individual and collective wellbeing.

At Legal & General, we hope to make investing easier and more appealing. We want to help you grow your money without sacrificing what you care about. As one of the world’s leading investment companies, we also believe we have a responsibility, both to you for trusting us with your money, and to society.

We are known for taking an active role in the companies in which we invest through our investment funds, in order to raise their standards in areas such as climate change and diversity. For example, we have been voting against the chairmen at companies with all male boards and recently committed to take investment away from companies that have failed to address climate change risk in our Future World Fund range.

"This campaign conveys that investing is about taking ownership of your future, ownership of part of a company and, in the age of activism, ownership of something even greater – the world around us.”

Dame Helena Morrissey


We’ve made improvements that benefit you


The ‘Own Your World’ campaign coincides with a number of improvements designed to make investing more accessible.



Faster image of stopwatch 

Applying for an ISA is now much quicker – we’ve halved the time it takes to apply to as little as two minutes



cheaper image of scales

Our core index and multi-index funds are now cheaper, as we’ve reduced prices by up to 40% (with fees starting at 48 basis points for core index funds and 61 basis points for core multi-index funds)


Reduced minimum investment

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You can now start investing with less – we’ve reduced the minimum investment amount from £500 to £100 for lump sum investors and from £50 to £20 for investors paying a regular premium


Find out more

Visit our Own Your World page to learn more about the campaign 


Risks: Please remember the value of your investment and any income from it may fall as well as rise and is not guaranteed. You may get back less than you invest.

Please note the information, data and any references in this article were accurate at the time of writing. Please check the date of the content if you’re looking for up to date investment commentary or tax-year related information.